Blogs

How to Market Sustainable Features in Commercial Listings

February 5, 2025

In today’s market, sustainable features are more than just a nice-to-have—they’re a must-have. As a commercial realtor in Indiana, I know that buyers and tenants are increasingly prioritizing eco-friendly properties. From energy-efficient upgrades to green building certifications, showcasing these sustainable features can make your commercial listings stand out and attract a higher caliber of tenants and buyers. But how do you market these features effectively? Let’s dive in!

  1. Highlight the Cost Savings: One of the strongest selling points for eco-friendly commercial properties is the potential for reduced operating costs. Whether it’s lower utility bills from energy-efficient lighting and HVAC systems or water savings from low-flow fixtures, make sure to highlight the financial benefits. Commercial tenants are always looking for ways to reduce overhead costs, and energy-efficient properties offer just that.
  2. Show Off Energy Star and LEED Certifications: Green building certifications like Energy Star or LEED (Leadership in Energy and Environmental Design) are powerful marketing tools. These certifications are highly regarded and offer third-party validation of a building’s sustainable features. Be sure to mention any certifications your property has achieved, and include the official logos in your marketing materials.
  3. Use the Right Language: When marketing sustainable features, language matters. Words like “energy-efficient,” “green building,” “sustainable materials,” and “eco-friendly” resonate with today’s environmentally conscious buyers and tenants. Also, emphasize terms like “low environmental impact,” “carbon footprint,” and “renewable energy” to appeal to eco-conscious individuals and businesses looking to align their values with their office space.
  4. Create a Visual Story: People connect with visuals, so include high-quality images that showcase your building’s green features. Whether it’s the solar panels on the roof, a green roof garden, or a beautifully landscaped drought-tolerant garden, let the visuals speak for themselves. Use your website, brochures, and social media to showcase these features and tell the story of how your property is helping to make a difference.
  5. Promote Health and Well-being: Sustainable buildings often improve the health and well-being of tenants, which is an important selling point. Features like good air quality, natural lighting, and noise reduction not only improve the comfort of a building but can also enhance productivity and employee satisfaction. If your property has these features, make sure to market them.
  6. Leverage Social Media and Green Platforms: Use social media to share your eco-friendly initiatives and property features. Platforms like Instagram and LinkedIn are perfect for showcasing sustainable elements with beautiful imagery and compelling captions. Also, be sure to list your property on green building and eco-friendly real estate platforms to reach the right audience.

When marketing your sustainable commercial property, make sure to focus on the long-term value it provides—not just to the environment, but also to potential tenants and buyers. As a licensed commercial realtor in Indiana, I’m here to help you navigate the eco-friendly market and ensure your listing attracts the right audience.

Ready to make your commercial property stand out? Contact me today, and let’s put your sustainable features front and center to attract the best tenants and buyers!

Photo by Alexander Abero on Unsplash

Recent Blogs

Reset password

Enter your email address and we will send you a link to change your password.

Powered by Estatik